In an ever-evolving IT environment, companies are facing an unprecedented explosion in observability costs. This exponential growth, fueled by the increasing complexity of cloud infrastructures, microservices architectures, and distributed applications, now represents a major financial challenge for organizations of all sizes. Faced with this challenge, Digital Experience Monitoring (DEM) emerges as an essential strategic lever to regain control of these expenses while maintaining optimal visibility into application performance.
Statistics reveal a concerning reality: observability spending is experiencing an average growth of 20% per year, with many companies now exceeding $800,000 annually with a single vendor. This upward trend is part of a broader context of increasing IT budgets, with the global market recording 9.3% growth in 2025, particularly in cybersecurity and cloud services.
This cost explosion stems from several structural factors. The massive adoption of cloud computing, the rise of microservices architectures, and the multiplication of telemetry data sources create exponential complexity that requires increasingly sophisticated and expensive monitoring tools.
According to the Strategic Planning Assumptions stated by Gartner, “by 2028, 80% of enterprises that do not implement observability cost controls will overspend by more than 50%.” In our view This projection highlights the urgency for organizations to rethink their observability approach before costs become completely uncontrollable.
Analysis of current dysfunctions reveals several recurring issues that fuel this inflationary spiral. Legacy tools, often unsuited to modern environments, generate disproportionate costs relative to the value delivered. The absence of a clear optimization strategy leads to often excessive and untargeted telemetry data collection, creating considerable storage and processing volumes.
Moreover, the fragmentation of observability tools within organizations generates significant hidden costs: multiple licenses, team training, maintenance of heterogeneous solutions, and increased operational complexity. This situation creates a vicious cycle where costs increase without business value following proportionally. INear real-time feedback on user experience quality constitutes another major advantage. This responsiveness enables IT teams to proactively identify and resolve problems impacting users, thus improving customer satisfaction and overall productivity.
One of DEM’s main advantages lies in its ability to align monitoring with the real business criticality of applications. This targeted approach prevents excessive collection of unnecessary data, a major source of overcosts in traditional observability solutions. By focusing on metrics that directly impact user experience and business objectives, companies optimize their investments while maintaining relevant visibility.
This alignment strategy also enables rationalization of human resources dedicated to monitoring. IT teams can focus on analyzing truly critical data rather than drowning in an ocean of unexploitable technical metrics.
Implementing a DEM strategy generates a significant reduction in data volumes collected, stored, and processed. This optimization directly translates into substantial decreases in ingestion and storage costs, budget items particularly impactful in traditional observability solutions.
This volume reduction implies no loss of quality in monitoring. On the contrary, by focusing on relevant data, DEM often improves analysis quality and team responsiveness to incidents.
Despite cost reduction, DEM guarantees maintaining excellent visibility into user experience. This approach preserves, or even improves, the quality of service perceived by end users while optimizing IT investments.
Companies can thus achieve their service level objectives (SLA) more efficiently, focusing on metrics that actually impact user satisfaction.
DEM adapts perfectly to the specific needs of both large enterprises and SMEs. Large organizations can benefit from a differentiated monitoring strategy based on their applications’ criticality, thus optimizing the allocation of their substantial budgets. SMEs, on the other hand, can access professional-level monitoring at controlled cost, enabling them to compete effectively in the digital market.
DEM adoption generates a significant positive impact on IT team productivity. Simplifying monitoring tools and reducing operational complexity allows teams to focus on higher value-added tasks. This optimization also contributes to reducing technical debt related to legacy tools, often sources of dysfunction and hidden costs.
Ekara harmoniously integrates synthetic monitoring and Real User Monitoring (RUM), offering a complete and balanced view of user experience. This integrated approach enables companies to benefit from DEM advantages without compromising their monitoring quality.
Ekara’s philosophy is built around the principle “less volume, more value, more control.” This approach corresponds to recommendations for optimizing observability costs. By prioritizing the relevance of collected data rather than its exhaustiveness, Ekara enables companies to maximize their return on investment.
Companies using Ekara benefit from enhanced budget control, thanks to a predictable and transparent cost model. The solution’s rapid deployment enables optimized visibility within weeks, contrasting with the months needed to implement traditional observability solutions.
This implementation speed is accompanied by operational simplicity that reduces training and maintenance needs, generating additional savings often underestimated in TCO (Total Cost of Ownership) calculations.
Ekara demonstrates that it’s possible to reconcile economic performance and operational excellence by adopting an intelligent and differentiated approach to observability.
Digital Experience Monitoring represents the pragmatic response to the growing challenges of observability in an increasingly costly and complex IT environment. This approach enables companies to regain control of their observability expenses while maintaining, or even improving, their monitoring quality.
Evolution prospects are particularly promising, with growing adoption of DEM as a lever for competitiveness and digital innovation. Companies that can anticipate this trend and implement DEM solutions adapted to their needs will have a significant competitive advantage.
DEM should be considered not simply as a cost reduction tool, but as a strategic investment enabling optimization of IT resource allocation toward higher value-added projects. This approach transforms budget constraints into opportunities for innovation and differentiation.