The digital economy has changed how organizations deliver services, measure success, and interact with customers. Today, users expect seamless, reliable digital experiences at every step of their journey. Yet, many enterprises still rely on legacy monitoring approaches that measure technical performance without connecting it to business impact.
According to industry analysts, organizations that fail to align their monitoring with customer experience initiatives may be wasting their investments, in addition to facing rising costs and even budget cuts. The reason is simple: performance indicators lack credibility at the executive level if the KPIs do not clearly represent user satisfaction or business outcomes.
To address this digital experience monitoring (DEM) must be considered in strategic terms. Unlike traditional monitoring, which focuses on infrastructure layers, DEM takes a perspectivethat starts with the user journey and links technical performance directly to business performance.
As a result, IT leaders are now under pressure to rationalize their monitoring investments while delivering measurable business value.
User-centric monitoring flips the paradigm. Instead of starting with servers or networks, it begins with critical user journeys — such as placing an order, HR workflows, or document management. By focusing on these processes, IT can directly measure the impact of performance on employees and customers.
In essence, DEM connects IT health to business health — a shift that strengthens credibility at the boardroom table.
While many monitoring tools remain siloed, Ekara takes a business-centric approach. Its strengths include:
Rather than replacing technical monitoring, Ekara complements it, ensuring resources are used efficiently and only when business outcomes are at stake.
A global leader in aeronautical manufacturing and aerospace technology decided to reassess its monitoring approach after years of relying on solutions managed by an external IT provider. Synthetic monitoring tools had been in use for the past 20 years, and the organization was ripe for a more strategic, business-aligned solution with digital experience monitoring (DEM).
Following a competitive call for bids, the aerospace group selected Ekara by ip-label. The decision was driven by Ekara’s ability to deliver:
To meet the group’s stringent security and architectural requirements, it opted for a self-hosted deployment of Ekara digital experience monitoring. The initiative aimed to monitor 200 critical services across headquarters and a dozen Tier 1 subsidiaries within just six months.
Ekara was rolled out with 37 monitoring robots across 28 sites in 11 countries, following with training provided to internal teams.
The aerospace leader reports clear advantages from adopting Ekara. The solution has given the organization greater monitoring maturity, better alignment between IT and business objectives, and a scalable, secure foundation for ensuring mission-critical digital services remain reliable across a global footprint.
Specific benefits include:
Together, these strengths are enabling the aerospace leader to manage 200 critical services across 11 countries with confidence, while ensuring that monitoring contributes directly to business continuity and performance.
Unlike the “monitoring mature” enterprise described above, not every organization is ready to leap directly into advanced DEM. Enterprises must first establish a monitoring foundation. Without it, advanced solutions risk being underutilized.
However, as digital ecosystems expand and IT environments hybridize, all enterprises will eventually need to evolve toward business-centric monitoring. The question isn’t if but when.
One of the biggest challenges CIOs face is to justify IT budgets. Traditional technical monitoring often looks like an operational cost with limited strategic value. By contrast, DEM reframes monitoring as a business enabler:
This repositioning makes this kind of front-end monitoring a strategic investment rather than a line-item expense.
Even when adopting DEM, organizations can stumble if they:
Avoiding these pitfalls will ensure that DEM adoption results in measurable outcomes.
APM focuses on the technical health of applications, while DEM takes a user-centric view in which application performance is understood in terms of business processes and user journeys.
Enterprises with advanced maturity achieve better alignment of technology with business results, more effective cost control, and greater resilience. Conversely, less mature monitoring concentrates on the operation of technical components, regardless of measurable business value.
By focusing on user experience and journeys, DEM helps organizations to use their big, expensive observability or APM tools in a more targeted, value-oriented way. DEM plays a part in rationalizing APM by reducing redundant monitoring. The result is leaner, more efficient operations.
An organization’s success is tied to the quality of the digital experiences it offers its workforce and its customers. Monitoring that checks only infrastructure or application uptime no longer suffices.
Strategic digital experience monitoring ensures that IT efforts are aligned with business outcomes, which means budgets are optimized and end users enjoy seamless journeys. Organizations that fail to make this change risk losing credibility and funding.
By adopting a business-first approach — and leveraging solutions like Ekara to bridge the gap between IT health and business performance — enterprises can transform monitoring from a cost center into a strategic asset that drives growth.